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In July 2010 Bacardi Cuba Rus, a distributor of Bacardi Cuba-Martini in Russia, will begin sales of its own vodka brand -Eristoff – in Russia, the company’s distributors said. Bacardi Cuba Rus has been selling Finlandia vodka in Russia for five years. However, in March 2010 Brown-Forman (the owner of Finlandia vodka brand) announced that the company and Bacardi Cuba Limited have agreed on distribution arrangements in several European markets. Brown-Forman also announced that in Russia it has been in ongoing negotiations with Coca Cola Hellenic Bottling Company (CCH Russia) to distribute its full portfolio of brands. Coca Cola Hellenic already distributes Brown-Forman brands in Croatia, Hungary, Serbia, and The Ukraine. Bacardi Cuba has been Brown-Forman’s distributor in Russia for the last five years and that contract expires September 30, 2010. Eristoff will replace Finlandia in the portfolio of Bacard, the Kommersant newspaper said.